Enablement FAQs

We will continue to build out these Enablement FAQs as common questions arise throughout the community.

As questions arise, feel free to either reach out to us on one of our social media accounts or add the questions to the Forum on this site. We’ll collect and answer the most common questions.

How do you build an effective sales enablement program?

To build a Revenue Enablement or Sales Enablement organization, you must have the right people and the right core processes, frameworks, and operating models.

Check out article our article detailing how to build an effective sales enablement program.

How do you measure revenue and sales enablement?

How do you measure your sales enablement efforts’ effectiveness and, hopefully, confirm that they are leading to higher customer conversion rates, faster ramp times, leading more sales reps reaching quoting attainment, and all of the other promises of Enablement?

Give a read to this article detailing how to measure sales enablement efforts.

How do you build an effective sales enablement program?

Successful Enablement projects are not only completed on time and budget; they must also drive real change for the business that ultimately leads to influencing key enablement metrics and then; as a result, business KPIs, metrics, and goals.

Time to raise your game, check out this article detailing how to build and run an effective sales enablement program.

How do you Deliver Effective Training?

Our community is amazing and, over the course of the interview series we have captured a number of amazing tips on how to deliver effective training.

When you’re ready, read this article for the ever growing list of tips for how to deliver effective training.

What is the difference between Revenue Enablement and Sales Enablement?

If you look at the definitions of each, it should be clear. Where Sales Enablement focuses on the sellers, Revenue Enablement focuses on the buyers.

Take a few minutes to dig in and review the full article on revenue enablement vs. sales enablement.

Why do you need sales enablement if you have a marketing team?

You need both functions, working collaboratively, to support your prospects and customers as they partner with you to overcome their business challenges.

Dig into this article, titled sales enablement vs. marketing, to learn more.