Aaron Evans once again delivers value in these tips about how to best communicate pricing to your customers.
The key take-away is to deliver pricing with confidence and avoid using indecisive language like:
- Often, frequently, usually, sometimes. For example, our customers often pay X for our products. This language implies that you have room to negotiate.
- Some, most, many. For example, some of our customers pay X for our products. This language has the same problem as the language above.
Keep listening and remain curious.
Living Enablement as a practitioner and as a leader. I’ve seen the confusion and frustration that many practitioners live. From working in other areas of the business, I’ve also seen the genuine need for the capabilities that enablement provides.