Revenue Operations Defined:
Revenue Operations represents the realization that the buyer and customer journey must be supported via data and technology and, like Revenue Enablement, puts the customer at the center, not the sales process. -John Moore, The Collaborator
Revenue Operations and Revenue Enablement are peer-level functions and they each must support the other to drive outstanding customer experiences that ultimately benefit the business with new sales, increased retention rates, and more up-sell and cross sell opportunities. Ultimately these functions will merge as businesses evolve towards a more collaborative model, but we are years away from this taking place.
Articles and Podcast Episodes About Revenue Operations
- Sales and Revenue Operations insights from Rose PenhasiRose Penhasi, Founder & Sales Operations Consultant at ScaleOps, joined Israeli Regional
- Revenue Operations vs Sales OperationsThe increasingly multi-faceted nature of the digital age’s sales process has created
- The convergence of Operations and EnablementEach morning I am giving myself 30 minutes to write about an
- Revenue Enablement vs Revenue Operations – the changing relationshipMatthew Johnston is the Revenue Operations Manager at LeadIQ. He’s stopping in
Living Enablement as a practitioner and as a leader. I’ve seen the confusion and frustration that many practitioners live. From working in other areas of the business, I’ve also seen the genuine need for the capabilities that enablement provides.